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Vergleich der Preisgestaltung von iOS und Mac Produkten

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    Vergleich der Preisgestaltung von iOS und Mac Produkten

    Ich bin gerade bei tested.com über diesen Beitrag gestolpert. Ich finde ihn sehr interessant und denke ihr auch.

    Analyzing Apple's iOS vs Mac Premium Product Pricing
    Added by Bobby Schweizer on Nov. 11, 2010
    For years the knock against Apple was that its hardware overpriced and what the consumer paid most for was a logo. Even the recent release of the MacBook Air did nothing to deny these accusations. But while many will call the laptop and desktop prices as prohibitively expensive, there's no denying that Apple sets the price to beat in their other consumer device (iPhone, iPod, iPad, etc.) market.
    What is it that gives Apple have this pricing advantage over other companies in these markets? Is it just that with Apple can buy components in bulk unmatched by other device manufacturers? This is certainly part of the story, but there seem to be other factors at play in Apple's dominance of the handset and tablet markets.
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    Quelle: www.tested.com
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